Tamia Thompson // Columnist Sustainability. You’ve probably seen or heard this term used somewhere recently before. It’s the buzzword that took every clothing label by storm the last couple years….
Tag: branding
CapU brand story honoured again by CASE
Program guide, digital viewbook and brand receive silver awards at district conference Christine Beyleveldt // News Editor Photo c/o Marketing and Communications, Capilano University After previously winning four major awards…
Cap Love Tuesdays designed to promote school spirit
Five per cent of proceeds from the bookstore’s 50th anniversary collection will go to students bursaries Christine Beyleveldt // News Editor Students are being encouraged to wear their Capilano University…
CapU brand story wins Coup de Coeur award at national conference
The school’s brand identity continues to reap recognition since its launch last year Jessica Lio // Online Editor Photograph c/o Tae Hoon Kim Victoria Miles, Capilano University’s director of communications…
Pumpkin spice and everything nice
Branding and cultural trends that lend power to the PSL phenomenon Jessica Lio // Online Editor Starbucks’ Pumpkin Spice Latte (affectionately known as PSL) season arrived early this year, following…