Bloody Commercials
U by Kotex is swapping out the unsettling blue liquids for an honest red. Jayde Atchison // Staff Writer Sitting in class, I get a sign that it is time […]
Tag: marketing
Direction Unknown: Ask a Stranger
Elizabeth Scott // Columnist As a socially anxious introvert with a rather modest social circle, “it’s all about who you know” is one of the most terrifying pieces of advice […]
Nothing to See Here, Just Poor Marketing
Gillette faces backlash after releasing controversial advertisement Benjamin Jacobs, Contributor Large companies are no strangers to controversy. Earlier this month, Gillette released an advertisement tackling the idea of toxic masculinity, […]
CapU Celebrates Eleven Years of Creating Connections
CapU hosts another successful networking event Megan Orr, Opinions Editor Capilano University hosted the 11th annual Creating Connections networking event on Nov. 14 at the Pipe Shop in North Vancouver. The […]
CAPUMA Celebrates 10th Birthday This Year
CAPUMA to hold annual Winter Social with special guests from Microsoft and Yyoga Greta Kooy, News Editor The Capilano University Marketing Association (CAPUMA) will be celebrating their 10th anniversary this year […]
Opinions: The difference in dignity and success of panhandlers is a digital line
Pan you handle it? RACHEL D’SA // ARTS AND CULTURE EDITOR I was introduced to the YouTube subscription box when I was just about to enter high school. Bright-eyed and pimple-faced, […]
CapU brand story honoured again by CASE
Program guide, digital viewbook and brand receive silver awards at district conference Christine Beyleveldt // News Editor Photo c/o Marketing and Communications, Capilano University After previously winning four major awards […]
Pumpkin spice and everything nice
Branding and cultural trends that lend power to the PSL phenomenon Jessica Lio // Online Editor Starbucks’ Pumpkin Spice Latte (affectionately known as PSL) season arrived early this year, following […]