Capilano University Marketing Association takes silver at prestigious US competition
From Mar. 15 to 19, the Capilano University Marketing Association (CAPUMA) competed at the American Marketing Association’s 39th International Collegiate Conference, placing second out of approximately 150 other universities and colleges present at the event.
Their remarkable run at the competition, held in New Orleans, LA, began in Sep. 2016, when a call to business students to enter was made. After a selective process, assessing individual “problem solving” submissions and presentation skills, seven case members, Pauntehah Poursaba, Tom Kramer, Phoebe Chung, Vermie Pacson, Chris Critchley, Adam Wong, and Robert Dromey, were named to the case team to represent CAPUMA at the competition. The case team was led by captain Pauntehah Poursaba and presented to executives from eBay.
CAPUMA President, Mark McDonald, credits this win as a testament to the strength of the business faculty, the BBA program, and its marketing stream. “CapU’s business school has gained significant traction in the past few years, and case competitions such as these are great examples of the strength of our program,” he said. “CapU’s business and marketing instructors do a great job of using real-life scenarios to apply textbook knowledge, as opposed to large room lectures done at bigger universities.”
McDonald believes the best part of the competition is how it allows a diverse group of marketing undergraduate students to connect with peers from all over North America and beyond, in a fun and insightful way.
“Through the American Marketing Association (AMA), CAPUMA has been able to foster relationships with other university marketing associations such as BCIT, along with fostering relationships with businesses interested in hiring marketing students post-graduation. Overall, we enjoy the opportunity to meet like-minded students and industry professionals,” said McDonald.
Case captain, Poursaba notes that going to into a large competition was very intimidating, especially since it involved going up against schools all across North America with renowned business programs, and tens of thousands of students. The case itself was centred on the US market, giving the team a disadvantage right off the bat.
As most students know, group projects come with their fair share of challenges. While he relished competing in the final round, Poursaba concedes it was a challenge scheduling time for group meetings with the seven students, who are also part-time workers.
“Missing some members, myself, Adam and Tom ended up staying at school for 24 hours straight working until 15 minutes before the case was due. At about 6 am we realized we were a page over and had to take out paragraphs, any unnecessary information,” said Poursaba.
With that said, Poursaba believes the team gave it their all and runners-up is a finish they are proud of. “Suffice it to say, we really pushed ourselves to the limit and put everything we had into the paper. No matter what obstacles popped up in our way, we kept going and never gave up.” said Poursaba. “Overall, we could not be more proud to have represented our school and showed what Capilano students and faculty are really made of. Also, placing second doesn’t hurt either.”
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